In January 2009, the Blue Water Area Chamber of Commerce answered the call to "do something" for local businesses struggling with the growing apprehension regarding the economy. A proactive plan has been compiled to partner with member media partners to encourage consumer confidence and regional expenditures.

Q. Why is the Buy in the Blue initiative critical right now?
A. Daily headlines discourage the general public, and consumer confidence is low. Regional businesses and members alike have sought assistance and leadership from the Chamber, and we responded with promotional dollars earmarked from our capital campaign for destination marketing. The Blue Water region stretches from the Thumb to the Bay and from Capac across the bridge to Sarnia. We need to patronize these businesses in our community, so they are able to stay and operate here.

Q. What is the Buy in the Blue initiative intended to accomplish?
A. Buy in the Blue takes a proactive role in targeting consumer confidence, supporting regional businesses and driving business for the Blue Water area. The message is good news, encouragement and promotion. A campaign is being launched beginning with the Buy in the Blue public awareness campaign throughout the year in addition to an e-coupon program.

Q. What are the primary messages of the campaign?
A. By supporting regional businesses, we can help them succeed and encourage further investment in our community. We have a wide array of businesses in the Blue Water area: services, amenities, healthcare, dining, shopping, arts and entertainment. We have more choices than ever in the Blue Water area, and dollars spent in our region support our schools, public safety and roads as well as stimulate the economy! We must also dispel the myths that local costs more or that there are better deals outside the community.

Q. Anything else?
A. The Blue Water Area Chamber of Commerce is a partner for local businesses in good and bad economic times. Our goal is to partner with our membership to create a sustainable business environment. While the campaign may not change the world, it is an active step to support regional businesses and stimulate the economy. The campaign encourages the community to support the variety of retail shops, restaurants and amenities in our region. Additionally, the e-coupon program allows Blue Water Area Chamber of Commerce member businesses to promote goods and services. So join together and Buy in the Blue!